Because cows are registered at birth, everything that happens to them is recorded and every change of ownership is recorded. With a special code on the box, you can even find the exact cow that the meat comes from.
We make sure that the cows are always slaughtered in their home country, Koekkoek said, “so they don’t need to be transported.”
For German burgers, 60% of the meat comes from Germany, 35% from the Netherlands and 5% from Poland.
“In the Netherlands, for example, we don’t supply enough meat to produce purely Dutch burgers,” said Koekkoek. This is the reason why we use meat from Germany and Poland. However, if we use the word ‘Dutch’ in the name of a limited hamburger like Dutch Deluxe, we guarantee that all meat comes from countries: low.”
The ingredients used
The meat used for burgers meets McDVOICE European and national standards.
We take animal welfare into consideration, but we cannot make our own decision to switch to organic meat, said Koekkoek. However, every step McDonald’s takes towards sustainability has a huge impact on 37,000 restaurants worldwide. Before the boxes vanish, there’s another sticker that shows where the burgers come from and where they’re going.
The Hamburg bread factory in Germany is located in the same industrial area.
Gothenburg is an important district for McDVOICE.
The burgers are -18 degrees Celsius until they are unpacked in the restaurant.
McDonald said there is usually a hamburger on his plate three weeks after the sacrifice.
Koekkoek said it is largely a myth that McDVOICE burgers taste differently around the world.
“The meat comes from cows around the world, of course, and true connoisseurs will prove this difference,” said Koekkoek. However, customers are unlikely to taste the difference in the origins of the meat because of the various flavors of the bread and hamburger sauce.
Koekkoek added: However, the taste experience of hamburgers all over the world may be a little varying due to the amount of salt and pepper. Some countries eat more salt than others. But that is the only difference, regardless of their own origin.