McDonald’s began testing a Sriracha Big Mac burger at the Columbus, Ohio market. It is the same location for previous Mac Jr. and Grand Mac tests to be rolled out across the country in early 2017.
Columbus customers not only have exclusive access to a Big Mac Sriracha, but can also order Mac Sriracha sauce from any McDonald’s menu and/or get the hot sauce in a mini bath for dipping potato chips or McNuggets chicken.
“We are always testing new creations and we wanted to innovate with a modern flavor like Sriracha to offer our Columbus customers an exciting new flavor,” said Mike Haracz, director of McDonald’s, in a statement announcing the test. This is the first time that McDonald’s Sriracha Mac Sauce has tried the Big Mac, but it continues a love story with Sriracha that started in early summer, as documented by BurgerBusiness.com:
What Was McDonald’s Planning?
June 2016: As part of the Signature Crafted platform trial in San Diego, McDonald’s offers a combination of “Signature Sriracha” ingredients (Sriracha Big Mac sauce, white Cheddar cheese, crispy onions, a new mix of spinach and cabbage) and Curly Tomato) recipes in San Diego.
July 2016: McDonald’s extends Signature Sriracha testing to Washington state. August 2016: McDonald’s presents two LTO Sriracha burgers in Canada. The Sriracha Mighty Angus Spicy Burger was a 100% Canadian Angus Beef Burger with Smoked Pecan Bacon, Lettuce, Melted Cheddar Cheese, Sliced Jalapeño, Sriracha Sauce, and Smoked Spicy Apple Sauce on Seed Bread. Sesame and poppy seeds. Sriracha’s spicy chicken sandwich had a Canadian chicken breast seasoned with lettuce and white cheddar cheese, sliced jalapeños, Sriracha sauce, and apple-flavored sauce served on the same sesame and poppy seed roll.
September 2016: BurgerBusiness.com exclusively reported that McDonald’s Corp. filed a national trademark application for “Mac Sauce” on September 23, 2016. This is the term now used for the Columbus Sriracha Big Mac test.
I speculated that bottles of McDonald’s Salsa Mac could end up on supermarket shelves, just like McCafé coffee, and I still think this is a reasonable option.