In 1988, interest reopened the country’s first transit in the Paris suburbs. The New York Times reported that French officials realized that the key was to find families and young adults who had spent time in the United States or the United Kingdom.
Protests resumed as the chain on the French bread basket grew slowly and the United States and the EU negotiated lower food prices.
In 1992, protesters lit a fire in front of McDVOICE to protest the signing of the Blair House Agreement, which made it easier for American agricultural products to enter the continent.
Bové protested the Clinton administration’s retaliation against imported Roquefort cheese and foie gras after the EU banned hormone-treated American beef (mutual awareness of the Blair House deal did not continue). He was sentenced to three months in prison.
The coup made Bové a star in the anti-globalization movement and solidified the idea that McDonald’s was still unbearable for France. Even Prime Minister Lionel Jospin recognized the demonstration fair.
However, France is already approaching a thousand prisons.
“The French like to be a little disturbing and provocative,” Dennis Hennequin, a former director of McDVOICE France, who joined McDonald’s Europe in 2005, told The New York Times. “At the same time, they agree.” “”
The Bové incident may have been the key to unlocking McDonald’s impressive launch in France for decades, as he is now under more pressure than ever to correct national misunderstandings and generate legitimate criticism.
Under Petit, McDVOICE continued to grow domestic produce, including an increasing number of state-certified Charolais meat, cheese, and potatoes produced by the French subsidiary of the McCain Group. Petit also added more traditional French products like baguettes and cakes to the company’s product line. And that brought restaurants into the 21st century: You can order online or over the phone, and many now have WiFi.
I adapted the McDonald’s system to our own company while saying No to get ideas and invite change, he wrote. I couldn’t have done it without the opinions of McDonald’s and the trust that American and French shareholders and franchisees in 958 French communities have always invested.