McDonald’s will open 1,250 new restaurants in China in the next five years and will focus on high-growth markets to increase sales.
This would make China the second-largest market in the fast-food chain after the United States.
McDVOICE also plans to open 250 stores in Hong Kong and South Korea during the same period.
High-growth markets, including Russia, accounted for almost a quarter of McDVOICE total sales in 2015.
The company already has more than 2,200 points of sale in China.
The company is seeking franchisees at its three Asian locations and plans to franchise 95% of its offices worldwide in the long term.
McDVOICE and rival Yum Brands, owners of KFC and Pizza Hut, face increasing competition from their cheaper local rivals, mainly in China, where they are trying to bounce back from food security fears.
Steve Easterbrook, the company’s CEO, said Asia was an “important area of opportunity” for the hamburger chain.
We are making modifications in our business and adopting a strategic and thoughtful approach to improve our ability to grow worldwide.
The change for better
These steps build on our professional change trials and foster local ownership, enable faster decisions, and promote restaurant growth,” said Easterbrook. The decision to reject plans for a McDonald’s trip to a Bristol suburb will be an attractive one, the fast-food giant confirmed.
Planners rejected the request in February “due to traffic problems.”
The company said opening a restaurant was a “positive investment in the region” that would create jobs.
But those who did not argue that the operation would increase parking problems in the areas and increase traffic.
They also say that none of the other McDonald’s facilities in the city are “so close” to the residential areas, with a proposal for “approval in many gardens.”
A city council spokesman said he had not yet received notification of the appeal.
An electronic petition on the council’s website had previously collected more than 1,600 signatures against proposals for the two-story building with parking.